Craig Oldham - Music - Todays Talk

Some of what Craig said today really made sence to me and has made me think about how I should already or how I'm going to approach design.

Content + Form = Communication (either back your content completely and don't care about the way it's designed but it simply doesnt work the other way. Form(design) on it's own without valid content won't communicate!.

Personal opinion means nothing - You can't please everyone

'Limits are possibilities'

'Design is useless without a brief' - 'There is no such thing as a bad brief only a bad response to it'- 'The solultion is always in the brief'.

"NICE is an evil word.....stamp on it and destroy it, it means nothing" - It's your own fault for asking that open question. People are never going to be honest, they want to be nice, its human nature. Challenge them and ask for real advice, but always remember your still in the position to accept/reject criticism.

NEVER - Become a professional - Eg a plumber is called to fix a leak from a tap thats flooding your kitchen. He fixes it using a standard procedure, next week he'll have six of the same emergency call outs and he will use the same procedure to fix each problem. Imagine the same solutions being taught and practiced by every professional Graphic designer.... everything is going to become the same.

- "Tried and tested is not the way to design."
-"Walk in stupid to every job."
-"Ideas are whores."
-"Be true to yourself, why Bullshit?"
- "Talk to people as people not as a designer to a client"

Don't be scared about how you find your idea.
Don't be scared to get ideas wrong.
Don't be scared to share your ideas.
Your never going to be able to do it all on your own.

"The degree to which a designer has style
is
the degree to wchich they haven't solved the
Problem"

"Eat with your eyes"

VALUE FREEDOM - Not Genius